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The Shell Toe Rule: How Brands Kill Their Own Icons
Eric Liedtke ran the Adidas brand for six years and grew it $8 billion. His read on why Vans went from cool to gas-station clearance, and why Adidas deliberately stopped selling the Stan Smith for three straight years.
Corridos Ran the Bachata Playbook. Queens Didn't Blink.
DJ Enuff went to a corridos show in Queens and watched 50 Cent walk out. That's the story he brought back to the podcast this week, and the details keep getting better.
16 Three, That's the Magic Number
The fantastic trio. Kast One, Enuff and Camilo hold it down while L. Boogs defends his title as the greatest ghost in the game.
Hall H Is Not Where Marvel Makes News Anymore. It's Where Fans Go To Feel Something.
Don't Wait on the Promoter: The DJ Yonny Blueprint
The Beat Is Him Crying: Pete Rock and T.R.O.Y.
13 DJ Yonny: Restless
12 DJ Hollyhood Bay Bay: Part 1
"They Don't Need Us Anymore" – DJ Bonics and the Evolution of the DJ
Develop a Savings Muscle: Matty C's Second Act as Hip-Hop's Retirement Plan
11 DJ Bonics: Sharing the Stage
T.I. Named His Final Album 25 Years Ago
Most artists title a record when they finish it. T.I. did the opposite. He picked the name of his last album before most people knew his first one.
Matty C on The Source, Discovering Biggie, and the Real Wu-Tang Story
Mixed and Mastered (Episode 58)
The Wu-Tang Clause: How Nine Rappers Signed to Nine Labels and Won
On a recent episode of Mixed and Mastered, music executive Adrian Miller tells a story he admits is a little foggy around the edges.
09 DJ Wallah: The Sixth Borough
The Heavy Hitter DJs Podcast (Episode 9)
Pete Rock: Crates, Classics, and Knicks
Unglossy (Episode 55)
The Heat in the Car: What Shawn Porter Taught Us About "Positive Trauma"
When a Hotel Room Near JFK Made Brooklyn History: The Untold Story of "Brooklyn Anthem"
