The Shell Toe Rule: How Brands Kill Their Own Icons

Written By Thomas Frank

Eric Liedtke ran the Adidas brand for six years and grew it $8 billion. His read on why Vans went from cool to gas-station clearance, and why Adidas deliberately stopped selling the Stan Smith for three straight years.

Thomas Frank

Partner, Chief Creative Officer at Merrick Creative and Merrick Studios. Brand and Marketing Specialist, Designer, Entrepreneur, Podcaster

https://merrickcreative.com
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