• Could Your Sports Program Benefit from a Podcast?

If you’re a Division III coach or athletic director, here’s a better question:

Can you afford not to have one?

A podcast isn’t just content. It’s a strategic tool that strengthens your program on every front.

  • Former players want to stay connected — to the coaches, the culture, and the next generation wearing the jersey. A podcast keeps them engaged long after graduation, turning nostalgia into ongoing involvement.

  • Engaged alumni give more. When former players and supporters regularly hear about the program’s progress, player stories, and future goals, they feel invested — emotionally and financially.

  • Recruits and their families don’t just want stats — they want culture. A podcast gives prospects a behind-the-scenes look at your leadership, your values, and your team dynamic before they ever step on campus.

  • Game recaps, player interviews, assistant coach spotlights, season previews — your audience gets access they can’t get anywhere else. That turns casual followers into committed fans.

  • Parents love transparency. A consistent show keeps them informed, builds trust, and reinforces the professionalism of your program.

Case Study: The Juniata Men’s Basketball Show

When Juniata Men’s Basketball launched their show, it wasn’t just about talking hoops. It was about strengthening the entire program ecosystem — alumni, parents, recruits, and fans.

“The podcast has been a game-changer for our program. It’s strengthened our connection with alumni, helped us tell our story in recruiting, and elevated the overall professionalism of Juniata Basketball.”

— Greg Curley, Head Coach,
Juniata Men’s Basketball

The result?

Stronger relationships. More visibility. More momentum. And it required less time than you think.

Our D3 Sports Podcast Packages

We handle everything. You focus on coaching.

Both tiers include:

  • Podcast name development

  • Podcast icon design

  • Compelling show description

  • Professional intro and outro

  • Distribution to all major podcast platforms (Apple, Spotify, etc.)

  • A one time set-up cost equivalent to the monthly subscription fee

Tier One: Starter
(Audio)

You record. We produce.

Perfect for programs that already record interviews or team updates and want a polished, professional result.

You:

  • Record your episode however you prefer

  • Upload the file to us

We:

  • Edit and master the audio

  • Add professional intro/outro

  • Create episode title and description

  • Produce 3 social media clips for approval

  • Distribute to all major podcast platforms

Format: Audio-only podcast

Ideal for: Programs that want a streamlined, cost-effective solution

Cost: $1,000/mo.

Includes up to Four (4) 40-min episodes per month. That’s just $250/episode.

Tier Two: Varsity
(Audio/Video)

We provide the platform.
You bring the conversation.

You:

  • Record your show using our professional recording platform (remote or in-person capable)

We:

  • Edit and produce the final episode

  • Add intro/outro

  • Create episode title and description

  • Produce 3 social clips for approval

  • Distribute to all major podcast platforms

  • If video: Publish video podcast version as well

Format: Audio and video podcast

Ideal for: Programs that want maximum visibility and professional production from start to finish

Cost: $2,000/mo.

Includes up to Four (4) 40-min episodes per month. That’s just $500/episode.

Does the cost concern you? Sign-up for a 30-minute consultation and we can also tell you about the “College Cup” program which in some cases has turned the expense into revenue.

Read to Launch Your Show?

Click below to schedule a 30-minute podcast consultation.
We’ll discuss:

  • Walk you through the process

  • Help determine if a podcast is right for your program

  • Recommend the best tier for your goals

  • Answer every question you have

schedule your 30-minute consultation and start your show.

Frequently Asked Questions

  • The key is to identify one to two hosts who can collect the information on one or more sports and spend 40-50 minutes recording per episode. We handle everything else.

  • Most programs publish weekly or biweekly. We’ll help you determine the right cadence.

  • No. For Tier One, we’ll give you simple recording guidelines and the right equipment to purchase online. For Tier Two, you’ll need less equipment since we provide the recording platform.

  • Typically 30-40 minutes — long enough for value, short enough to keep attention.

  • Absolutely. In fact, that’s where the magic happens.

  • That’s completely up to you. Many schools begin with a single flagship program (like men’s or women’s basketball or football) and expand over time. Others create an athletics-wide show that highlights multiple teams. We’ll help you determine the best structure based on your goals, staff capacity, and audience.

  • Your program does. Always.

  • Absolutely. Many programs run their podcast during the competitive season and pause in the offseason. You can also shift to a lighter summer schedule featuring alumni spotlights, recruiting updates, or program features. The cadence is flexible and built around your calendar.